Acorns

Acorns is a financial technology company that provides individuals with the tools and resources they need to invest, earn, grow, spend, and save for their future. With Acorns, users can easily invest their spare change from everyday purchases, turning small amounts into significant investments over time. One of the key features of Acorns is its diversified portfolios, which are expertly built and include ETFs managed by renowned investment firms like Vanguard and BlackRock. This ensures that users have access to high-quality investment options and strategies that can help them maximize their returns. In addition to the investment account, Acorns also offers an automated retirement account and banking services that automatically save and invest on behalf of the user. This makes it easy for individuals to start planning for their retirement and grow their savings effortlessly. Furthermore, Acorns partners with thousands of brands to offer bonus investments when users shop with them. This allows users to further grow their investments without any extra effort. Acorns also provides unique opportunities for users to expand their financial knowledge, helping them make informed decisions about their investments. Acorns' "Your Potential" tool is a valuable resource that helps users understand how factors like recurring investments, round-ups, smart deposit investments, and compound returns can impact the long-term value of their Acorns account. By using a hypothetical rate of return and considering the user's selected age band, this tool shows users the power of compound returns and the importance of reinvesting earnings to generate even more earnings over time. At Acorns, the belief is that money doesn't grow on trees, but with compound returns, money can grow on itself. This principle is foundational to how Acorns operates and is aimed at helping individuals achieve their financial goals.